What is AEO (Answer Engine Optimization)? The Future of SEO for Kerala Businesses

The way people search for information is changing. Instead of typing keywords and clicking through websites, users are increasingly:

• Asking voice assistants (Alexa, Siri, Google Assistant)
• Using AI chatbots (ChatGPT, Google Gemini, Perplexity)
• Expecting instant answers in search results

What is AEO (Answer Engine Optimization)?

AEO focuses on structuring your content so that AI systems and search engines can extract clear, direct answers to user questions. The goal is to become the source of truth for specific queries.

Why Kerala Businesses Should Care About AEO

1. Voice Search is Growing

With cheap smartphones and vernacular support, voice search usage in India grew by 270% in the last 2 years. Queries like "Hey Google, best biryani near me" are becoming common.

2. AI Chatbots Reference Websites

When someone asks ChatGPT "What's the best web design agency in Malappuram?", the AI looks for authoritative content to base its answer. Optimized content has a higher chance of being cited.

3. Featured Snippets Get More Clicks

The "Position Zero" box at the top of Google results gets 30% more clicks than the first organic result. AEO helps you capture this spot.

How to Optimize for AEO

1. Structure Content with Clear Q&A Format

Use headers as questions your customers might ask:

• H2: "How much does a website cost in Kerala?"
• Followed by a direct, concise answer

2. Implement FAQ Schema (JSON-LD)

Schema markup tells search engines exactly which parts of your page are questions and answers. Google uses this to create rich results.

{
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question", 
    "name": "How much does a website cost?",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "Business websites in Kerala cost ₹15,000 to ₹50,000..."
    }
  }]
}

3. Create Comprehensive, Authoritative Content

AI systems prefer content that:

• Covers topics thoroughly
• Cites data and statistics
• Is regularly updated
• Comes from authoritative sources

4. Optimize for Conversational Queries

Voice searches are longer and more natural. Optimize for phrases like:

• "What is the best..." instead of "best"
• "How do I..." instead of "how to"
• "Where can I find..." instead of location keywords alone

5. Local Business Schema

For local businesses, LocalBusiness schema helps AI understand your location, hours, services, and reviews.

How Spabrix Implements AEO

Every website we build at Spabrix includes:

• ✅ Organization and LocalBusiness Schema
• ✅ FAQ Schema on relevant pages
• ✅ Structured content with clear headings
• ✅ Fast loading speeds for voice search devices
• ✅ Mobile-first design for on-the-go queries